One platform, 150+ franchise locations, every page pulling its weight.
Jovie is a fast-growing franchise brand in the nanny and babysitting industry. They came to us to rebuild their entire web presence — and to build the system that keeps every one of their 150+ locations on-brand, up to date, and converting.
One brand, 150+ storefronts, and no room for drift.
Every Jovie location needs its own local marketing page — its team, its services, its ways to sign up for care and apply as a caregiver. Corporate needs all 150+ of those pages to stay consistent and on-brand. Franchisees need enough control to keep their own details fresh. Every inquiry has to land cleanly in the right CRM. And the whole thing has to win a crowded local-search market. No off-the-shelf tool could hold all of that together at once.
A public site that markets 150+ franchises as one brand.
We rebuilt Jovie's entire marketing site — the services for nannies and babysitting, the business offerings, the caregiver application flow, and a local page for every state and service area they operate in.
- Location pages for every state and service area
- Caregiver application and service sign-up flows
- Every inquiry routed straight to the CRM
Page Manager — the engine behind every franchise page.
Behind the public site, we built Page Manager: the web app where Jovie corporate publishes content to all 150+ locations, and franchisees manage the parts they own — right down to their Google reviews and photos.
- Corporate content that flows to every location
- Franchisee controls, plus Google reviews & photos
- The franchise-facing AI blog engine
We built the front end, the engine behind it, and the growth on top.
A rebuilt public front end
We rebuilt the whole marketing site — the services Jovie offers for nannies and babysitting, its business offerings, the caregiver application flow, and location pages for every state and area they operate in.
A content platform for the whole franchise
We built Page Manager, a web app where corporate publishes content that flows to every franchise page, and franchisees control the parts they own — including pulling and managing their Google reviews and photos. Every inquiry routes straight to their third-party CRM.
An SEO/GEO program and an AI blog engine
We've run an ongoing SEO and GEO initiative that's lifted their rankings significantly — and built a franchise-facing form that feeds an AI engine to draft on-brand WordPress blogs at scale, ready for admins to polish and publish.
Want a result like this for your team?
Tell us about the project you've been putting off. You'll get a straight answer — and an honest take on whether we're the right fit.