AI & GEO optimization

Be the answer AI gives.

Generative Engine Optimization, schema, and AI-readiness for brands ready to be found in the AI-search era. We structure your site so AI engines quote you with confidence — and the people behind those questions land on you.

Why this matters now

The search results just collapsed into a single answer.

ChatGPT, Perplexity, Gemini, and Claude don't return a results page — they return a confident answer with a handful of cited sources. If you're not one of the sources, you're invisible to the people, and AI, looking for what you do.

60% of U.S. Google searches now return an AI answer, not just links
58% fewer clicks to the top result when an AI answer appears
900M people use ChatGPT every week, searching outside Google
Plain language

GEO is how you get cited by AI.

Generative Engine Optimization is the practice of structuring your content, metadata, and site architecture so AI engines can confidently quote you as the answer to the questions your customers are already asking.

SEO

Built for ranking pages.

  • Optimizes for click-throughs from a list of results
  • Keyword- and backlink-dominant
  • Audience: humans scanning a results page
GEO

Built for being quoted.

  • Optimizes for citation inside the AI answer itself
  • Schema- and semantic-clarity-dominant
  • Audience: AI engines summarizing for humans

Three layers. Compounding visibility.

Each layer builds on the last — together they generate visibility that climbs instead of plateauing.

Layer 1

Scan

We map exactly how AI engines see you today — what they cite you for, what they miss, and where competitors are eating your share of voice.

Layer 2

Structure

Schema markup, semantic HTML, content models, and citation-friendly patterns — the foundation AI needs to quote you with confidence.

Layer 3

Amplify

Ongoing content, monitoring, and iteration. We watch the AI surfaces your audience uses and tune what you publish accordingly.

What we deliver.

Retainer

Generative Engine Optimization

An ongoing program: monthly scans, schema work, content optimization, and AI-surface monitoring. The compounding play — visibility that builds month over month.

Project

Schema & Structured Data

A fixed-scope engagement to design and implement the structured data layer your site needs to be machine-readable.

Project or retainer

AI-Optimized Content Strategy

Content models, briefs, and editorial guardrails — built so every page you publish is citation-ready out of the gate.

Frequently asked

Is GEO replacing SEO?

No — they coexist. SEO still matters for traditional search. GEO adds a new surface, the AI engines, that traditional SEO doesn't fully address. We treat them as complementary disciplines.

How do you measure success?

Citations in AI answers, share of voice across AI engines for your target queries, and the downstream traffic and lead quality from AI-cited surfaces. We report monthly.

Will my existing site need a rebuild?

Usually no. Most GEO wins come from schema, content structure, and editorial patterns that layer onto an existing site. We'll tell you up front if a rebuild is the right call.

What stack or CMS do you work with?

WordPress, headless CMSs (Sanity, Contentful, Storyblok), and framework-native builds (Next, Astro, Eleventy). We're stack-pragmatic.

What does the free scan actually include?

A branded PDF with current-state findings, the top fixes ranked by impact, and a benchmark against two competitors — about 2–3 pages. Yours to keep whether or not you engage us further.

Get the scan

Get your free AI-readiness PDF scan.

Tell us where to look. We'll send a branded PDF report covering how AI engines see your site today, what's working, and the highest-leverage fixes. No call required to receive it.

Typical turnaround: 2–3 business days.