Marketing Services and Branding- Generation Web

Specialization in

Branding, Logo Design, and Content Solutions.

Create a company personality that inspires trust, facilitates connection with customers, and sets your marketing up for goal-oriented success.

Creating a brand is about so much more than designing a logo. It’s about solidifying your mission and vision and creating a company personality that speaks to your strengths, trustworthiness, and unique values. We offer complete branding services that act as the cornerstone of all your marketing initiatives, as well as longer-term content services that provide value to your customers and help keep you connected to audiences.

Our goal is to create a seamless experience for your audience that honors your voice and your bottom line. We’ll work together to align your vision, offerings, and customer needs.

What can we do for you

Our Expertise.

Branding Workshop

Through collaborative workshops, we will consult on a variety of brand components to identify your business’s or organization’s major strengths and differentiators. From there, we'll design a path for future endeavors and products that both speak to your values and work hard to achieve your business goals.

Brand Strategy exercises will define:

Mission
Vision
Differentiators
Values
Goals

Messaging Development

Now that you have your strategies defined, what do you do with them? In this phase, we focus on how to turn your new brand foundation into an array of content and messaging that accurately reflects it.

Areas of focus include:

Target Market & Personas
Website Content
Social Media
Talking points
Photography

Website Content Direction

Here, we take all your branding components and weave your defined values into copy and story. We can assist with high-level messaging, such as header text and taglines, down to paragraph copy and storytelling.

Areas of exploration include:

Brand Story
Why Us
About Us
Who We Are
Your Company’s Experience (lifestyle branding)
Social media profile messaging

The Rebranding Process

Using the framework from our brand strategy, we’ll create a new logo that aligns its new mission and vision with its new website and aesthetic.

Our goal is to provide a logo that:

Represents your unique brand's personality
Reflects your position as a proven leader in your industry
Is flexible enough to be used in many applications as the organization grows and offers new services

Logo Design

Our full-service logo development services include:

A deep discovery session to understand your logo preferences: an exploration in color, personality, and tone
3-4 logo sketches/designs
1 final logo with 3 revisions
Advanced Reserve Solutions Style Guide: Complete logo package upon project completion with a full color logo, black & white logo, additional logo layouts as needed, a company color palette, and company fonts

Content Marketing Services

Once we establish your brand identity, logo, and messaging anchors, we’ll develop a long-term content marketing strategy that helps build new audiences and strengthen connections with existing audiences.

Our content marketing services include:

SEO Website Content
Website Page Reviews & Editing
Weekly or Monthly Blog Content Services
Email Marketing
Social Media Content and Campaigns

What we have done for others

Case Study.

Women’s Bean Project

eCommerce Retail and Wholesaler Site Build

Work

Our Portfolio.

Tell us about your next project.

Site rebuild & creation, design refresh, web hosting, maintenance & security, SEO strategies and mobile solutions. We have the services and experience to meet all of your web presence needs.

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